greyhound of the year

Allow me to introduce you to the world's longest nose and the sweetest dog to ever live: Gina Bernadette.  Gina got cancer last summer, and we had to say goodbye to her after almost ten years.  I'm glad to have immortalized her and her unique breed in The Senator's Youngest Daughter.  Potiphar, the family dog in my story, is black, while Gina was what is called "fawn" in coloring.   

Matt and I "rescued" Gina before we had our babies, so neither of our boys could even remember life without her when it was time to say goodbye.  Her passing was harder on our then-five-year-old than I expected.  I am glad we took them along to put her to sleep, as our kindergartner really needed to see that it didn't hurt.  She just heaved a sigh and curled up with us the final time; her collar and ashes are still in my bedroom.  

We have a different dog now, but he's a little more traditional.  He plays catch, barks, sniffs butts, freaks out when he sees other dogs, and does all the things normal dogs do.  But these things are all new to me since Gina wasn't into "normal" dog stuff.  Gina was very passive, even for a greyhound, so with her as my first dog ownership experience, there was a steep learning curve that poor Boomer (Australian Shepherd and Golden Retriever mix from a shelter) had to walk me on.

Greyhounds are incredibly special dogs.  I mean, take a look at the picture.  NOSE NOSE NOSE for a mile.  LEGS LEGS LEGS for ten miles!  They are long, lean dogs -- designed for running.  (Watch the Top Gear where **spoiler** the dog beats the car.) When we first got Gina, within weeks of retiring as a racer (Ronagena),  a woman actually stopped me on the sidewalk to yell at me for starving my dog!  Aside from "mind your own business, weirdo," it was not the last time I had to explain to someone that greyhounds should usually be showing a couple ribs, or they're overweight.  

Gina was the ideal picture of a greyhound: sweet, loyal, and protective in a mild, non-confrontational way.  Twice she took the brunt of awful, violent attacks by groups of much larger dogs (one event nearly killed her but the vet put her together in a three-hour surgery, the other resulted in 20+ stitches) to protect members of her human family.  The first time, her skinny little self stood between my father and FOUR hell-hounds (two pit bulls and two nasty mutts) and the second time between me & my kids and TWO psycho great danes.  #controlyourdogs

Each time, it was 400+ pounds of poor/no training, growling, anger, teeth, and spit against her 60 pounds of quiet, mild-mannered tenderness.  Oh, and did I mention that she'd had two root canals so she only had two of her four canine teeth?  This is why my Gina will forever be special.  (Ask my dad for the full story of the first attack; he reached into a pit bull's mouth to pry the beast's death grip off her jugular and ended up with stitches.)  #greyhoundrescuesquad

Two particularly funny greyhound memories:

  1. On a walk during Lancaster's First Friday, a slightly intoxicated man announced, "Look! It's a groundhog!" When we corrected him to "greyhound," he was like, "Right, that's what I said."  #awkwarddrunk
  2. A new friend of ours overheard me talking about greyhounds (but missed the context that it was MY dog) and commented that greyhounds were so ugly that he considered them to be direct products of the fall of man, when God cursed the earth with death due to sin.  #neverlivethatdown

I started writing The Senator's Youngest Daughter before Gina got cancer, and it was natural for me to include a dog.  Everyone loves a dog in a story!  But more importantly, I wanted to honor this special breed of dog.  

 


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the marketing plan for my self-published novel

I'm in marketing by trade, so, frankly, writing the marketing plan for my novel was really fun.  I love what I do.  

Writing my own plan wasn't as much fun as spending someone else's money, mind you.  That's the best!  Spending my own money makes me like all the miserly clients I secretly resent for not using all my ideas.  (The shoe's on the other foot, now!) 

So, based on a very limited budget because I'm not crazy and this is my first novel and I'm probably wasting my time BUT also because I am crazy and this is my first novel and it's my brain's baby that I'm giving to the world and because like eight friends and family members said they thought it was pretty good... it's worth the investment!  

This is my marketing plan to-date.  I'll update my blog with the various success of different pieces as I learn what works and what doesn't.

Amazon KDP

My intention is to use Amazon KDP's (Kindle Direct Publishing) exclusivity offer for a few months and see if anything sells.  I've read a lot about pricing, mostly very confident and very conflicting opinions from "experts."  But I'm going with $0.99 for the Kindle book.  

Cost: Percentage of sales

Website

Again, my career is in marketing, so obviously I bought a domain and designed a website (which you are currently visiting, oh, reader).  This included buying a domain, setting up a CMS and hosting, and in my case, licensing the Philly skyline stock photo.

Cost: $20 for domain from DirectNIC, $144 for annual hosting package from SquareSpace, $15 stock photo

Book Layout and Design

I used the most amazing designer I've ever met to create the book cover because I can see pretty things in my head and she can make incredible things happen magically before my eyes.  (www.limeiscreative.com)  She also did the setup for the Kindle .mobi format (no small feat, trust me) and the layout for the printed book.

Cost: Forever indebted to my sister minus a few brain trades for work I did for her

ON-DEMAND Paperback Copies

(I always think of the Beatles and how I want to be a paperback writer...)  I'm going to use Create Space for this.  I bought my own ISBN because I read some more confident but conflicting opinions and then trusted my awesome friend Adam to just make the decision for me, so I bought my own ISBN.

Cost: ISBN was $99 from Create Space's recommended place, plus percentage of sales

Google Ad Words

It took me a long time to select keywords that I believe will pay off, because books and fiction and ebooks online are a ridiculously competitive market for adwords.  HOW can anyone make a profit if first-page for some terms costs $7.50!?!  

I was really cheap, setting my budget to start at $1/day.  Most of my bids are about 7¢ and I think the highest is 12¢.  Remember, though, that even if every fifth person who clicks on my PPC ad buys the book (which would be great ROI!), that means I've spent 35¢ to earn maybe 60¢.  So... you gotta be cheap and smart.

Cost: $1/day budget so $30/month to start

Facebook

I started a separate page for myself as an author with my book as the profile image.  That's as far as I've gotten with FB so far, but more is in the works.

Cost: About an hour so far

Online Promoters

I did a lot of research on various online promoters and read reviews.  Personally, I settled on three, but then one of the websites wouldn't take my info after two tries (crappy news for you, justkindlebooks.com), so I'm hoping to use Free Kindle Books & Tips and Indie Book Promo.

Cost: $35 for IDP's middle-grade package + $25 for FKBT's new release package

Like I said, I'll update this once I see how things are working...

 


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political fiction is cool

Some people who know me have asked why I'd choose political fiction when I decided to write a novel.  First, I didn't sit down to write The Senator's Youngest Daughter.  The story, the setting, and the characters all evolved as I wrote.  When I write, I basically type up a movie I'm watching in my head.  There wasn't a great deal of planning, especially during this first novel-writing process.

The question surprised me, because it's a genre I often enjoy to read.  But apparently I'm in the minority.  Many of my female friends lean more towards romance, historical fiction, and YA books.  (I'm not ripping those genres; I have some favorites on those shelves, too.)  Apparently, I'm also in the minority among female authors.  Lots of women write crime, supernatural, thrillers... but it's much less common to find a female writing about politics.

I'm not going to digress into a feminist rant: "I wrote this because anything a man can do, I can do better."  Because that wasn't my reason.  I wrote about politics because it's something I'm passionate about.  I wrote about a future that I fear we're heading towards.  I wrote about conservatism and socialism and capitalism for the same reason I wrote about family.  They're on my mind a lot.

I did some research and while there are plenty of great names (authors I like!) in the genre (Dan, Christopher), there just aren't a lot of women.  Ayn Rand shows up, of course, but that's not exactly recent.  I did stumble upon an older great read, though, by Gayle Lynds called Masquerade that I can't not mention.  Aside from a rather dating moment where a dude on roller blades (roller blades!)  mugs someone, it's the real deal.  The worldwide scope is huge, and the legends say that she got rejected for publication over and over because it was so realistic the male publishers didn't believe a woman had written it. (Girl power. Boom.)

Political fiction, in this case, is a loose descriptor for my book.  There are a lot of words I'd use to describe it, and of course "political" is one of them.  I don't shy away from my political viewpoint, and many of you will disagree.  But the political fiction element of The Senator's Youngest Daughter is more the setting than the plot itself.  At its heart, this is a story of family more than a story of a revolution.

I am obliged here to bring up science fiction.  Sci-fi and politics usually only align in tabloids, but I think they occasionally get similar bad reps among women. 

I've known those who've made the suggestion that they think it's weird that I like sci-fi.  One went so far as to comment that she thought I was "smarter than that."

Whoa.  So, to clarify, a story can only be good if it's in one of your approved/comfortable settings?  No, no, no.

All genres have good stories and bad stories.  Good fantasy and bad fantasy, good horror and bad horror, good romance and bad romance (gaga ooh la la), good historical fiction and bad historical fiction.

So I'm not going to judge a story as good simply because the protagonists are fighting Nazis just like I won't judge it bad because they're fighting cylons or aliens.  I like stories of family survival, so I love Battlestar Gallactica and I wrote my book on the same topic.  (Family survival, not cylons and resurrection.) 

Brenna Jefferson in The Senator's Youngest Daughter happens to be fighting humans, but I don't really see a difference.  Either the story is good or it's not.  Setting, enemies... make them what you will.  If I love the character I will cheer for her to defeat/eat/cross-over/deactivate the appropriate warlord/prey/ghost/Terminator.

So, political fiction is cool.  And if you're a sci-fi fan, you'll know that bowties are also cool.  (Eleven says so.)

 


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redheads, glasses, and accepting who you are

Mr. Furious & The Shoveler discuss Captain Amazing.

In the final stages of polishing my novel, I had an epiphany.  Many of the pre-readers of The Senator's Youngest Daughter had drawn the conclusion that my protagonist Brenna was me, that her husband Tate was my husband Matt, that her mom Denise was my mom Debbie, that her dad August was my dad Steve, that her sister Esther was my sister Caryn, and so on.  (My other sister Laure will interject her sadness here that she and her husband together are some sort of weird collective amalgamation in Ike and Reese).  

Obviously, they're wrong.  Just because I happened to have written about someone who's similar in personality and looks and home state and family circumstances doesn't mean it's me, right?  Just because there are a hundred other similarities between my family/friends and my book characters doesn't mean they're them, right?  

Back to my epiphany.  I had decided to give Brenna red hair.  Their last name is McFerren, after all.  So why is she blonde?  It's only real relevance in the book is that her dad calls her "Blondie'.  So, BOOM, Brenna's a redhead and then no one will think she's me, right?  August can call her Red.  Problem solved!

Now is the time to watch the Mystery Men clip I've included above.  The relevant part of the script is:

Mr. Furious:  Lance Hunt IS Captain Amazing!

The Shoveller: Oh, here we go...Don't start that AGAIN. Lance Hunt wears glasses, Captain Amazing DOESN'T wear glasses.

Mr. Furious: He takes them off when he transforms.

The Shoveller: That doesn't make any sense, he wouldn't be able to see!

 

Case in point: Changing the hair color/optical prescription needs doesn't change who you are.  Life lessons from a Ben Stiller movie.

Fortunately, my sister saved me from the redhead idea.  (Not that there's anything wrong with gingers, everybody settle down.)  She pointed out that the similarities between Kelley and Brenna were far deeper than hair color.  And what's wrong with writing a version of myself into my first novel?  And my family?  And settings I know?  

It started out as a way to keep track of the characters. Characters had similar names to people in my family so it was easier to remember the relationship.  But then my characters started to look, act, talk, and think like them, too.  (What can I say, I have a smart family and we spend a lot of time together.  Therefore, so does Brenna.)

I was embarrassed when I began to realize how many correlations I found.  It even made some of the readers who knew me uncomfortable when they were picturing me and my hubby instead of two book characters when their marriage was showing. (wink)  

Nonetheless, The Senator's Youngest Daughter, in all its life-reflecting-life glory is my offering to the world, directly from my brain to my reader's eyes.  They're probably blue, since mine are blue.  And I only write what I know.


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starred reviews, one two three four five

The only "reviews" The Senator's Youngest Daughter has had so far come from my pre-readers (all family and friends), so I'm sure the emailed notes and scrawls in manuscript margins have been tempered with love.  

I looked back just now at my Amazon reviews of the fiction I've recently read.  Chances are, the authors aren't reading my review, but honestly... they wrote what they wanted.  It's their own book.  So why does my opinion as a reader matter?

(Han shot first!)  

I bet each author's personal review would be five-star:

I wrote exactly what I wanted.  I had some great ideas, and I got some helpful feedback from others to make them even better.  I'm offering you, reader, exactly the best I can do.  Five stars, self.

It would be silly to think that anyone wouldn't love their own creative work.  Maybe you don't love everything you write for work or school, but those are things others asked or required you to do.   When you do it for yourself, the final product should be precisely what you want.

So, my review for myself on The Senator's Youngest Daughter is:

Good job accomplishing something you've talked about forever.  You made me laugh so hard!  We have the same sense of humor.  All your characters remind me of people I know and dearly love.   

 

While not technically "reviews," my wonderful and loving pre-readers gave me invaluable feedback.  Along with about ten thousand "I don't get this" and "What?" and "Reword" notations, here are some of my favorite comments:

  • Good job on the explosion.  It was surprising, and I was sucked in.
  • I've decided [he] is a reverse Scarlet Pimpernel.
  • Ha! Atlas Shrugged!
  • Do guys wear diamond earrings? I am so naive.
  • I really hate [him].  Good job.
  • BOO! I am sobbing like a weirdo.
  • This gives me a Terminator flashback. Linda Hamilton is so buff.
  • And the triumphant music swells!
  • This is "Where is the rebel base? Tell me or I will destroy your planet."
  • Why does everyone call everyone else "stinker" in this book?
  • Could [she] be skeptical, incredulous, doubtful, stupefied, dumbfounded, cynical, etc., etc. without rolling her eyes?  I’m beginning to think she needs to see an ophthalmologist.

If you do me the honor of choosing to read The Senator's Youngest Daughter, I do hope you take the time to leave me a review.  Just remember I'm a person, and I will cry really hard if you are mean.


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my website launch for me

Well, I did it.  I bought my own name as a domain.  I bought a hosting package.  I bought a stock photo.  Apparently, it's all real once you put your credit card information into the little "buy now" form.

Does this mean I believe in myself a little more?  Maybe.  Does it mean Matt is still on board with my far-fetched dream of calling myself 'a novelist' after over two years of this journey?  Apparently.  (Either that or he's entered the stage where as soon as I mention my book, he just starts nodding.)

The Senator's Youngest Daughter by Kelley Rose Waller.  There it is.

My first draft of this project, entitled simply "Doghouse" is dated May 22, 2014.  Although that file is already 9,000 words... so I must've started before that.  Ah, memories.  Back before I knew Matt would tell me I was like "a woman possessed" and I stared at my laptop through two family vacations because I had this story bubbling up inside me and it just had to get out of me and into coherent words.  Ok, semi-coherent words. 

I've written my 'thank you' list for the Acknowledgements section, and I'm already dreaming of how I'm going to promote this project online.  I have a lot of plans but no idea if anything will come of them.  Yesterday, I sent my sister the final-final-final-final copy which probably still needs a little more tweaking. (By the way, I've come to the recent conclusion that as soon as you label a document 'final', a bunch of new ideas magically appear in your brain, so that is my new trick to solve writer's block.)

So many people have read this project for me, and several others have disappointed me by their lack of enthusiasm to participate.  But looking back over this journey... having an idea and pursuing it, I'm proud that I saw it through.  It doesn't have to be about sales and readership; it can just be about me still "having it" in me to finish something that mattered to me and no one else.

This stage of life as a mother of young kids is a quick way to have your inspiration and your energy for life sapped.  A quick way to forget that you were once creative and fun and had thoughts and opinions and knew about things and could enter adult conversations and talk about current events and people respected you and... Alas.  

I'm not trying to complain.  But maybe I did need to prove to myself that I still have something of ME left in this heart and brain.  That there's a little blonde KELLEY still dreaming in there.  That there's something that didn't change or melt away or grow up.  Something that still says it's ok to want to be a violin virtuoso or a gymnast or go to Narnia or, in my case, to write a novel.  

So this is a website launch for me.  But I still hope you enjoy what you find here.


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